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Marketing · 2024

Influencer Agent

One agent replacing a 5-person team — 4.2x ROAS on influencer campaigns

Influencers vetted12K+
Campaign ROAS4.2x
Cost reduction72%

Mode

Project overview

A single autonomous agent that runs the full influencer pipeline end-to-end: discovers creators across Instagram, TikTok, and YouTube, flags fake engagement, sequences personalized outreach, and tracks ROI down to the dollar. Replaced a 5-person team and cut costs 72% while hitting 4.2x ROAS.

  • Discovers and ranks creators across Instagram, TikTok, and YouTube in minutes
  • Detects fake followers and inflated engagement before a dollar is spent
  • Runs personalized outreach sequences and handles rate negotiation autonomously

Discover

Influencer Agent

Phase 1 of 4

Discovery Phase

Audited client's manual influencer workflow (5-person team), mapped platform APIs, defined ROAS targets.

Deliverables

  • Workflow audit (5-person baseline)
  • Platform API mapping
  • ROAS target framework
  • Cost reduction benchmarks

Tech

OpenAIPythonSlackAirtableMeta APITikTok API
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