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Marketing · 2024

Influencer Agent

4.2x ROAS on influencer campaigns. One agent doing the work of a whole department.

Influencers vetted12K+
Campaign ROAS4.2x
Cost reduction72%

Mode

Project overview

A marketing company had five people running influencer campaigns. We replaced that workflow with one agent. It searches Instagram, TikTok, and YouTube for creators, writes personalized outreach, negotiates rates, and tracks every dollar from impression to conversion. We also rebuilt their internal dashboard into a self-serve platform so their clients can find and vet influencers without asking anyone. Costs dropped 72%. ROAS hit 4.2x.

  • Searches and ranks creators across Instagram, TikTok, and YouTube in minutes
  • Writes personalized outreach per creator and handles rate negotiation automatically
  • Self-serve platform where customers search, filter, and vet influencers on their own

Discovery

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Phase 1/4

The client's team was the bottleneck. They wanted to run more campaigns, faster, but five people could only source and vet so many creators per week. Meanwhile, their customers had no way to access influencer data without going through staff. Every campaign request sat in a queue. We audited the full workflow, mapped platform APIs for Instagram, TikTok, and YouTube, reviewed the internal dashboard, and scoped what scale actually needed to look like in practice.

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Influencer Agent

Deliverables

  • Workflow and bottleneck audit
  • Platform API feasibility mapping (Instagram, TikTok, YouTube)
  • Internal dashboard review
  • Scale and cost targets

Tech

AI

OpenAI

Web App & Backend

Django

Integrations

SlackAirtableMeta APITikTok API
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