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Marketing · 2024

Influencer Agent

One agent replacing a 5-person team. 4.2x ROAS on influencer campaigns.

Influencers vetted12K+
Campaign ROAS4.2x
Cost reduction72%

Mode

Project overview

A single AI agent that runs influencer campaigns end-to-end - finding creators across Instagram, TikTok, and YouTube, flagging fake engagement, sending personalized outreach, and tracking ROI down to the dollar. We also turned the client's internal dashboard into a self-serve platform where their customers find and evaluate influencers directly. Replaced a 5-person team, cut costs 72%, and hit 4.2x ROAS.

  • Finds and ranks creators across Instagram, TikTok, and YouTube in minutes
  • Detects fake followers and inflated engagement before a dollar is spent
  • Sends personalized outreach and handles rate negotiation automatically

Discovery

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Phase 1/4

The client needed to run more campaigns faster by finding and outreaching to influencers in the same niche at scale. Their team was the bottleneck, both in sourcing and in servicing client requests. All their influencer data was locked behind an internal dashboard that only staff could navigate.

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Influencer Agent

Deliverables

  • Workflow and bottleneck audit
  • Platform API mapping
  • Internal dashboard review
  • Scale and cost targets

Tech

AI

OpenAI

Web App & Backend

Django

Integrations

SlackAirtableMeta APITikTok API
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